Google has recently announced that they’ll stop scanning personal emails on Gmail to deliver personalized ads to its customers.
Google has recently announced that they’ll stop scanning personal emails. This doesn’t mean they will not see any ads, but Google will use other sources to collect data about customer’s preferences and interests to push ads.
Speaking with the Financial Times, Google’s cloud division head Diane Greene said that this is happening due the confusion over Google’s policy on the subject. They hesitant to trust Google with their sensitive data. Google is now trying to eliminate that by implementing one singular policy for both type of service to clear the confusion and build trust. “What we’re going to do is make it unambiguous,” Greene said.
Internet security is a big issue for over a decade and this is Google acknowledging that in a right way.