Google to Stop Scanning Personal Emails for Ad Delivery

5 months ago in Google
Google to Stop Scanning Personal Emails for Ad Delivery

Google has recently announced that they’ll stop scanning personal emails on Gmail to deliver personalized ads to its customers.

Google has recently announced that they’ll stop scanning personal emails. This doesn’t mean they will not see any ads, but Google will use other sources to collect data about customer’s preferences and interests to push ads.

Google used to scan user’s personal emails since the start of the mailing service. Though that’s the case for the free users only; corporate paid users were not in the process. But this leads to a rather ambiguous privacy policy. And they are trying to eliminate that now.

The decision came from their cloud unit rather than the ad team; who are looking to promote their ‘G Suite’. It’s a package of office software which mostly competes with Microsoft Corp. It mostly targets at corporate users and according to Google, their conflicting privacy policy on Gmail is creating difficulty for the corporates to trust the service altogether.



Speaking with the Financial Times, Google’s cloud division head Diane Greene said that this is happening due the confusion over Google’s policy on the subject. They hesitant to trust Google with their sensitive data. Google is now trying to eliminate that by implementing one singular policy for both type of service to clear the confusion and build trust. “What we’re going to do is make it unambiguous,” Greene said.

Internet security is a big issue for over a decade and this is Google acknowledging that in a right way.

-via TheVerge

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